Sem

I read the whole article and did not find an answer for a very simple question: what are benefits for users? The whole speech is about how we CAN put agents to all the devices, etc. without answering the simple question WHY should we do it. There are a lot of words about how can google and friends use the data for advertising. But nothing about motivation of users to allow it. He is talking about economical reasons but it will work if and only if users will have economical reasons to put agents on their devices. As of today I do not see a lot of usage of autonomous agents outside of the professional work like software development or ms word automation. What are reasons for people to make these agents a part of their life? The whole speech is built on top of the assumption that happens without a word about why should it. Am I missing something?