When writing an argument (and your biased) you start with the opinion you don’t want to support and end with the opinion you do want to support, because people usually remember the last part of an argument better than the first part.
That is at least when assuming people ACTUALLY read (and the classical rhetoric theory)… but so many people have fucked attention spans, so I’m not sure if this is still accurate.
In speeches, yes. But in articles, where people often quit halfway in, putting important points in paragraph 14 instead of the headline is called “burying the lede”.
When writing an argument (and your biased) you start with the opinion you don’t want to support and end with the opinion you do want to support, because people usually remember the last part of an argument better than the first part. That is at least when assuming people ACTUALLY read (and the classical rhetoric theory)… but so many people have fucked attention spans, so I’m not sure if this is still accurate.
In speeches, yes. But in articles, where people often quit halfway in, putting important points in paragraph 14 instead of the headline is called “burying the lede”.